Netherlands: iGaming Payments, KYC, RG and Marketing Rules
A one-page summary of the Dutch Remote Gambling Act and KSA supervision: Cruks, default deposit limits and affordability checks, advertising restrictions and proposed bans on ads and bonuses.
On this page
- Who regulates online gambling in the Netherlands?
- Which payment and limit rules apply?
- What are the KYC and RG rules?
- What are the marketing and bonus rules?
- What should an operator check first when entering the Netherlands?
- How do Dutch limits work?
- What does a compliant Dutch player journey look like?
- What mistakes do operators commonly make?
- Checklist
- Frequently asked questions
- Sources
- More guides
The Netherlands opened its regulated online market on 1 October 2021 under the Remote Gambling Act, supervised by the Kansspelautoriteit (KSA). Operators must check Cruks, the national self-exclusion register, apply default monthly deposit limits (€350 for adults, €150 for young adults up to 24) and affordability checks above €700 (€300 under 25), and follow strict advertising rules. In June 2026 the cabinet announced plans to ban online gambling advertising and bonuses such as free bets for new players.
Key takeaways
- KSA supervises; market opened 1 October 2021.
- Cruks: minimum six-month exclusion with an eight-day reflection period before removal [1].
- Default limits €350/€150; affordability checks above €700/€300 [2].
- Untargeted advertising banned from 1 July 2023 [3].
- Cabinet plans (June 2026) to ban ads and bonuses; not yet law [4].
Who regulates online gambling in the Netherlands?
The Kansspelautoriteit (KSA) licenses and supervises online gambling and fines unlicensed operators; in 2026 it fined the operator of the unlicensed casino Vave €3.08 million, citing crypto payments among aggravating factors [5].
Which payment and limit rules apply?
| Area | Rule in brief | Deep guide |
|---|---|---|
| Default limits | €350 a month adults; €150 young adults up to 24; raise only after personal contact | [2] Deposit limits by market |
| Affordability | Check above €700 (€300 under 25); restrict if unreachable | [2] Affordability checks |
| Methods | iDEAL, cards, pay-by-bank | Payment methods by market |
What are the KYC and RG rules?
Operators verify players and must ensure Cruks-registered people cannot gamble [1]. Spending limits are set in a neutral environment without pre-filled options, amounts shown in euros, and session reminders every 30 minutes [2].
What are the marketing and bonus rules?
From 1 July 2023 untargeted advertising (TV, radio, public billboards) was banned; online and targeted ads must reach at least 95% people aged 24 and over; sports sponsorship ended from 1 July 2025 [3]. In June 2026 the cabinet announced plans for a complete advertising ban and a ban on bonuses such as free bets for new players [4].
What should an operator check first when entering the Netherlands?
- LicenceA licence from the Kansspelautoriteit (KSA).
- CruksCheck the national self-exclusion register before play [1].
- LimitsDeposit limits set in a neutral environment, with lower limits for young adults [2].
- AdvertisingNo untargeted advertising [3]; watch for further restrictions on ads and bonuses [4].
- EnforcementThe KSA fines illegal and licensed operators [5].
How do Dutch limits work?
| Group | Rule |
|---|---|
| Players 18 to 24 | Lower deposit limits apply |
| Players 25 and over | Higher limits, with checks above set amounts |
| All players | Limits shown in euros in a neutral environment |
See the Government of the Netherlands announcement for exact amounts [2].
What does a compliant Dutch player journey look like?
-
Identity and age; Cruks check.
-
Neutral limit-setting; €350 default (€150 under 24).
-
Affordability check.
-
Targeted, 24+ audiences only.
What mistakes do operators commonly make?
Not allowed [2].
95% reach rule [3].
Plan for bonus and advertising restrictions.
Checklist
- Cruks integration.
- Default limits.
- Affordability checks.
- Advertising targeting controls.
- Monitoring of 2026 proposals.
- Cruks check before play.
- Young adult limits applied.
Frequently asked questions
Who regulates online gambling in the Netherlands?
The Kansspelautoriteit (KSA).
What is Cruks?
The national self-exclusion register.
What are the default deposit limits?
€350 a month for adults, €150 for young adults up to 24.
When are affordability checks required?
Above €700 a month, or €300 for under-25s.
Is gambling advertising allowed?
Only targeted advertising under strict conditions; untargeted ads are banned.
Are bonuses being banned?
The cabinet announced plans in June 2026; not yet law.
When did the market open?
1 October 2021.
What is the minimum age?
18.
What is Cruks?
The Dutch central register of excluded players.
Can Dutch operators run untargeted ads?
No. Untargeted advertising has been banned.
Sources
- Gambling Insider: KSA updated Cruks (April 2023)
- Government of the Netherlands: online gambling protections (October 2024)
- Staatsblad 2023, 120: untargeted advertising ban decree (April 2023)
- Rijksoverheid: cabinet tightens online gambling policy, with ad and bonus bans planned (12 June 2026)
- Kansspelautoriteit: fine decision against Chestoption (June 2026)
More guides
Affordability checks
UK financial vulnerability checks, Dutch thresholds, German limits and Sweden’s duty of care.
Deposit limits by market
Mandatory and default deposit limits in the UK, Netherlands, Germany, Sweden, Malta, Ontario and US states.
Self-exclusion schemes
GAMSTOP, Spelpaus, OASIS, Cruks, BetGuard, Brazil’s platform and US state lists compared.
Bonus and promotion compliance by market
Bonus and inducement rules in the UK, Ontario, Brazil, Netherlands, Sweden, Germany and US states.
Crypto payments in iGaming
Where crypto is allowed, how it affects source of funds, and the controls an operator needs.
Further reading elsewhere
- The UK deposit limit rules from 30 September 2026 (igaming.cx)
- Proactive player support (igamingsupportai.com)
- AI player support for iGaming (www.cevro.ai)